We're on candid camera!

Karen and Rechenda were papped at the EEDA Destination Growth event and persuaded to give their views on film! See the vox pop here - http://bit.ly/DestinationGrowth; also below:

Experiment results

Ref my previous post:

Friday evening - within minutes, on Google.com (not anywhere yet on Google.co.uk), our positions are:

40 Employment Lawyers Chelmsford
50 Conveyancing Solicitors Chelmsford
71 Law Firms in Chelmsford

Saturday morning:

31 Employment Lawyers Chelmsford

40 Conveyancing Solicitors Chelmsford
31 Law Firms in Chelmsford

Interestingly - this post, without labels, is sitting one place above the original blog!

Monday night:

Google has chucked us out! Charming!

Solicitors in Chelmsford, Lawyers in Chelmsford, Law Firms in Chelmsford experiment

Karen here from Mosaic. I'm conducting a little experiment - today is Friday 13th (lucky, I would say!) and I'm going to see how quickly Google picks up on some key words I am using to demonstrate the power of SEO in readiness for the Chelmsford Business Forum event next Wednesday. As well as writing the key words in the headline of this blog post, I'm going to embed them in the text as well as tag them as labels. So here goes....

According to the Google adwords keywords tool, the phrase Solicitors in Chelmsford was searched on more often in October than Lawyers in Chelmsford; following behind was Law Firms in Chelmsford with the same number as the singular Solicitor in Chelmsford.

Localising a search term is very important, as is including all those various permutations - something we call the 'long tail of marketing' as we are trying to include all the different phrases that people may use. eg Employment Lawyers Chelmsford, Family Law Solicitors Chelmsford, Conveyancing Solicitors Chelmsford, etc. You get the picture. And you need to think about including Essex and East Anglia too.

Now for some top SEO tips:
1. Aim for approx 60 characters which is about three phrases, separated by commas, in your meta titles and make sure your meta descriptions do a good sales job!
2. Make sure the headline on the page (H1 meta tag) also incorporates the key words
3. Add keywords in the text

This is part of what we call 'on-page optimisation' - it means Google has a good chance of finding your website. But then you have to build lots of backlinks, among other tricks of the trade, to drive traffic to you and improve your listings, all part of 'off-page optimisation'.

Now I'm going to see how long it takes for these phrases to appear - and where in the rankings!

For advice on your website or SEO, please contact Mosaic Publicity on 01206 548100.

Mosaic's Wild West runners are getting ready for charity fun run

Our wild west runners Gemma and Rachael have begun to limber up in preparation for next weeks Run 4 Fun, organised by local solicitors, Birkett Long.

The event is set to be a lot of fun with participants following a Cowboy and Indians fancy dress theme running around the 2.5 mile route through the Colchester Castle Park, on Thursday 17th September.

It is a great annual event all in aid of raising money for the Mayor's Charities, which this year are: Army Benevolent Fund, CO1, Colchester Youth Outreach, St Helena Hospice and Colchester Night Shelter.

Sponsorship is key to helping these local charities in such difficult times and donations are flowing in. If you'd like to help by sponsoring Gemma and Rachael please contact Gemma on 01206 548100.

Update - congratulations to Gemma for completing the run and commiserations to Rachael who was ill and couldn't take part!!

Mosaic Publicity Award Shortlist News

Despite having to dig out our jumpers and thermals over the coming Autumn months, the beginning of September is also when we can start looking forward to big dinners and glitzy events as we enter the business awards season.

It has been a great start for Mosaic Publicity as we have just been shortlisted for three awards at this year's Chartered Institute of Public Relations regional PRide awards. 

The first award we have been shortlisted for is the "Best use of Social Media". From Podcasting and Vodcasting, to DVDs and interactive newsletters, Mosaic Publicity always prides itself in offering up to the mark PR and marketing tools to help our clients get results.

Our PR Account Director, Rechenda Smith has also been shortlisted for the "Young Communicator of the Year" award. With natural passion to be at the top of her game teamed with her feisty charisma there is no suprise the judges will have been impressed by how much she has achieved in such little time!

Finally, we are very proud to have been shortlisted for the "Outstanding Public Relations Consultancy" award which we hope to win after a year of hard graft and determination to rise above the recession and push Mosaic Publicity forward as the region's best PR consultancy.

We are also proud to announce that our client Spicerhaart has been shortlisted for eight national estate agency awards set to take place over the coming months.

So, with the big award nights to look forward to, our fingers are tightly crossed to hopefully bring home the golds!

Celebrity chefs galore!

Through our friend Mark Baumann at Baumanns Brasserie in Coggeshall, we've been meeting celebrity chefs galore. Take a look at our pix - Mosaic Director Karen Ainley is with the Hairy Bikers while Co-Director Kevin Bentley is with Jean Christophe-Novelli and Mark Baumann. See the Baumanns Brasserie website for further details.

Celebrity spotting with Mosaic

What a week we’ve had for celebrity spotting. Hard on the heels of a photo shoot for one of our clients – details of which will follow in a future blog – four of the Mosaic team were invited by Vicki Skeels at the Hearing Care Centre in Colchester to a fantastic photography exhibition at the Saatchi Gallery in London, sponsored by Phonak.

Pop star Bryan Adams had taken photos of many famous celebs to help raise awareness about the Hear the World charity. What we hadn’t expected was to see so many celebs close up, one after the other.

Mosaic Director Kevin Bentley was pictured with his culinary hero Rick Stein while fellow Director Karen Ainley, Event Manager Gemma Rawlinson and PR Account Manager Fiona Bates were snapped with pop star Gareth Gates.

The paparazzi were out in full force, as the likes of actresses Martine McCutcheon and Cherie Lunghi, athlete Colin Jackson, hairstylist to the stars Nicky Clarke and a whole host of other famous people stepped onto the red carpet.

Funny though – no-one took our pic! Our gratitude goes to Vicki for the invite but what we must all remember is that this is for a very important cause. It’s amazing how many people will suffer hearing loss during their lifetime and it is thanks to these celebs that awareness is raised about hearing impairment – while thanks must go to Vicki and her team for all the work they do in helping people overcome their hearing difficulties.

In tangent with Tangent

It's been another busy month for Mosaic Publicity Director Karen Ainley who is currently 'on tour' with her presentation on 'The Changing Face of the Media'. Karen spoke to Chelmsford Tangent last week and will be with the Layer Ladies this week. If you would like to book Karen for a speaking engagement, please email info@mosaicpublicity.co.uk.

CIM podcasting success!

Tune in! Mosaic Publicity Director Karen Ainley offered her tips for podcasting success during a guest presentation slot at the Chartered Institute of Marketing Digital Media Conference, held at Robinson College, Cambridge.

She delivered an inspirational seminar on Podcasting and highlighted how businesses can apply it to their marketing strategies.

The former BBC radio and TV reporter heads up Mosaic Publicity's Podcast Training course, along with 16 other media training courses on offer!

Karen who is well versed in all the techniques needed to create excellent audio and video for the web and shared tips from her 'Five Ps to the Perfect Podcast' course with the CIM audience.

Click here to listen to audio of Karen's presentation.